Scope of Work:
Mattress Firm is America’s largest mattress specialty retailer, with nearly 2,300 stores across the country and a team of over 6,500 Sleep Experts dedicated to one purpose: changing people’s lives through better sleep. With nearly 90 years in the sleep industry, Mattress Firm has built its reputation as the most trusted authority on sleep through experience, expertise, and a commitment to matching every customer to their perfect mattress. From budget-friendly options to premium brands like Tempur-Pedic, Beautyrest, and Stearns & Foster, they carry a curated selection built around one belief: everyone deserves a good night’s rest.
Client:
Years Active:
2019 – Present
Event Design
County fairs and state events are loud, busy, and full of competing visuals. We designed a full suite of event materials for Mattress Firm that cut through the noise and made the brand impossible to miss. From column wraps and sleeves to large-format banners and tent runners, every piece was built to work together as a cohesive branded environment. The goal was to give Mattress Firm a polished, high-impact presence wherever they set up, so that whether someone was walking past or stopping to browse, the brand registered immediately and left a lasting impression.
Print Design
We designed coupon books and price books that gave Mattress Firm’s customers a clear, organized, and visually compelling way to shop. These weren’t just functional handouts, they were branded touchpoints designed to reflect Mattress Firm’s authority and expertise at every page turn. Every layout was carefully considered to balance promotional messaging with readability, making it easy for customers to find what they needed, understand their options, and feel confident walking into a purchase decision.
Brand Design
Signage is often the first thing a customer sees, and for a brand with thousands of locations across the country, consistency matters. We designed signage for Mattress Firm that communicated the brand clearly and confidently across every environment. Each piece was built to reinforce Mattress Firm’s position as America’s most trusted sleep authority, ensuring that no matter where a customer encountered the brand, the experience felt familiar, polished, and on point.
Overview
Mattress Firm is one of the most recognized retail brands in America, and with that scale comes the challenge of showing up consistently and compellingly across hundreds of locations and events nationwide. Big Fish Creative worked across event design, print design, and brand design to give Mattress Firm a cohesive, retail-ready presence that matched the weight of the brand behind it. From the county fair tent to the coupon book in a customer’s hand, every deliverable was built with the same intention: make a trusted brand look as good in person as it does on paper.
