Scope of Work:
Slide Joint Care is a supplement brand on a mission to help people, dogs, and horses move better and stay active longer. With over 40 years of focus on joint health, SLIDE™ has never been a general supplement company, their passion and expertise lie entirely in one area. Their flagship product line, SLIDE™ ha+, is built around high-dose hyaluronic acid, the key compound that keeps joints lubricated and protects cartilage from wearing down. Where most supplements fall short on dosage, SLIDE™ delivers the highest amounts of hyaluronic acid per daily serving of any human, canine, or equine supplement on the market. From elite performance horses to aging family dogs to active adults, SLIDE™ Joint Care brings science-backed formulas to anyone who refuses to slow down.
Client:
Years Active:
2025 – Present
Email Marketing
SLIDE™ needed a way to grow brand awareness, drive conversions, and keep their existing customer base engaged. The objective was to develop a series of email campaigns that spanned promotional offers, a giveaway, and educational content rooted in the science behind SLIDE™, giving subscribers a reason to open, trust, and buy.
Packaging Design
As SLIDE™ expanded into retail, they needed packaging that could perform on shelf alongside established supplement brands. The objective was to design new packaging for their canine and human product lines that reflected the quality of the formulas inside, built consumer confidence at the point of purchase, and gave the brand a polished, retail-ready presence.
Event Design
With an active presence at trade shows, SLIDE™ needed branded materials that could hold their own in a busy, competitive environment. The objective was to design a cohesive suite of trade show collateral that communicated the brand’s credibility and product range quickly and confidently, turning booth traffic into genuine interest.
Overview
From inbox to trade show floor to retail shelf, Big Fish Creative supported Slide™ Joint Care across every touchpoint where their brand needed to show up and perform. We developed promotional and educational email campaigns that gave subscribers a reason to engage and buy, designed trade show materials that made the SLIDE™ brand impossible to miss in a crowded room, and created retail-ready packaging that gave their canine and human supplement lines the presence they deserved on shelf. Across every deliverable, the goal was the same: make a brand built on real science look as credible as it is.
